Inspiration
Vast empty beaches and endless skies; pretty-as-a-picture churches and Palladian mansions; characterful seaside villages and dynamic cities …. There is nowhere quite like Norfolk. The fact that it is one of the UK’s most remote counties plays to its strengths – both the coast and the countryside are gloriously uncrowded and unspoilt, alive with the possibilities of outdoor adventure, while its urban hubs buzz with a creative energy thanks to a world-class arts scene, booming restaurant culture and myriad independent businesses.
North Norfolk
North Norfolk is a treasure trove of natural wonders, designated as an Area of Outstanding Beauty for good reason. Here, the creeks, salt marshes and open sea teem with flora and fauna, where seals bask in the sunshine and skeins of pink-footed geese fly overhead in winter.
The beaches – some shingle, others swathes of golden sand – are glorious year-round, whether on a brisk walk, wild swimming or picnicking in the dunes. Interspersed along this stretch of shoreline, you’ll find bustling seaside resorts, where gillying (crabbing) followed by traditional fish and chips is essential. Inland, sleepy brick-and-flint villages and Georgian market towns promise quirky shops, galleries and charming pubs serving pints of Wherry alongside steaming bowls of Brancaster mussels and Cromer crab salads

West Norfolk
Stride out along the Peddars Way and Norfolk Coast Path National Trail to get the full measure of the dramatic scenery. As you follow the coastal path to the west, you’ll discover the beaches and nature reserves of West Norfolk, overlooking the square-mouthed bay and estuary of The Wash; pack your binoculars to spot wildfowl and waders. Hunstanton, aka Sunny Hunny, deserves a special mention as the only resort on the east coast of England to face west, meaning its sunsets are quite something.
From majestic landscapes to His Majesty and the Sandringham Estate, which lies a few miles in from the coast. The beloved country retreat of the British Royal Family is set in 20,000 acres, with the house, formal gardens and St Mary Magdalene Church open from Spring until late-Autumn. Minutes away, King’s Lynn was once one of England’s most important ports and its centuries-old maritime history is much in evidence in the old merchant’s houses, cobbled lanes and museums, which bring the past 800 years to life.

Norwich, The Broads & Rural Norfolk
From west to east and the literary city of Norwich, where there is always something to write home about, whether it’s the Sainsbury Centre of Visual Arts, which houses an extraordinary art collection spanning 5000 years, or the storied castle and cathedral. Or maybe you’re more into theatre (there are six), sampling the thriving culinary scene or shopping at the one-of-a-kind boutiques, upmarket delis and bustling markets that line the winding streets and leafy riverside.
The outskirts of Norwich are the gateway to the Norfolk Broads National Park and its 200 miles of navigable waterways. This is Swallows and Amazons territory, so explore this wilderness by boat – or canoe, kayak or paddleboard – keeping eyes peeled for otters, kingfishers and dragonflies amongst the riverbanks and inlets. For a complete contrast, the Pleasure Beach at nearby Great Yarmouth offers adrenalin-boosting white knuckle rides, with the 1932 roller-coaster the star of the show. Last, but by no means least, we come to The Brecks, an area of south Norfolk characterised by acres of pines, heathland and broadleaf woodland. Here you can swing among the treetops on the high ropes course at Thetford Forest or descend underground at Grime’s Graves, Britain’s only accessible Neolithic flint mine.
Norfolk has long held a place in our hearts.
We hope that when you visit, you will feel the same.